We deliver premium strawberries,
specially selected for high-end restaurants, hotels, and patisseries.
Why do so many chefs choose the “Mitsunoka” strawberry?
-Four reasons to choose Mitsunoka-
The “Absolute Rarity” Created by the Difficulty of Cultivation —A Privilege Only Available to Select Restaurants “Mitsunoka,” considered difficult to cultivate even among professionals, is an original brand exclusive to Atsuhiro Farm, perfected after more than a decade of painstaking research. Its rarity—the fact that it’s not a variety flooding the market—gives it a value worthy of your restaurant’s “selected dish.”
“The unwavering dedication of ’50 years of strawberry cultivation’ underpins the stable vitality that never disappoints in professional settings.”
By deliberately forging seedlings in harsh environments, we achieve overwhelming strength as a raw material and consistent quality that is trusted in professional settings. Combining techniques backed by half a century of experience with the passion of the next generation, we continue to refine the finest ingredients to fulfill the ideals of chefs.
“A rich aroma that leaves a lasting impression elevates the value of the space itself.”
The aroma, so memorable that it makes guests say, “I can’t forget it,” has the power to transform the atmosphere of the dining area the moment the food is served. Providing an experience that stimulates all five senses is the greatest weapon (benefit) for chefs who wish to maximize customer satisfaction.
“Healthy Beauty Achieved Through Reduced Pesticide Use—A Chef’s Conscience Balancing Gourmet Food and Safety”
By reducing pesticide use and thoroughly cultivating a disease-resistant environment from soil preparation onwards, we achieve “delicious and healthy” strawberries. As a reliable, direct-from-the-farm partner that responds to the professional attitude of those who refuse to compromise on food safety, we support your kitchen.
Chef’s Voice
Commitment to Cultivation
The reason why “Mitsunoka” is a truly unique product lies in its uncompromising “logic of quality.”
First, to bring out the inherent vitality of the strawberries, the seedlings are deliberately trained in a harsh environment—a “no-pampering” approach that is the source of their unparalleled, rich aroma. By utilizing the blessings of the Chikugo Plain and creating a disease-resistant environment through reduced-pesticide cultivation, a refined sweetness without any unpleasant aftertaste is achieved.
Furthermore, harvesting at the peak of ripeness ensures a melt-in-your-mouth “peach-like texture.” Finally, rigorous selection by professional connoisseurs. The presence of large berries, each weighing over 50g, dramatically enhances the value of a single serving.
This essential process is the secret behind the quality that continues to be chosen by top restaurants.
Actual scene
Benefits of Introduction
Atsuhiro Farm’s “Mitsunoka” is a strategic ingredient for chefs that simultaneously increases the average price of desserts and improves repeat customer rates.
Its overwhelming presence, with each berry weighing over 50g, and its glossy, large appearance, generates virality on social media, making it a powerful hook for attracting customers.
Its most distinctive features—a peach-like texture and a rich, memorable aroma—provide an unforgettable experience that customers cannot find elsewhere, and have the power to turn customers into repeat patrons.
Make this rare brand, developed over more than a decade, the star of your seasonal menu.
The stability of quality supported by 50 years of skilled techniques promises the creation of an “ultimate dish” that will satisfy customers even at a high price.
Now is the time to enhance your restaurant’s value with this unique brand power.
The Reason We Continue to Produce Mitsunoka
The reason Atsuhiro Farm continues to produce “Mitsunoka” strawberries lies in the continuation of a 50-year-old philosophy: “To respect the life force of the strawberry, without coddling it.” This is not simply the continuation of farm work, but a serious dialogue with life itself, aimed at drawing out the inherent power of the strawberry to its fullest potential.
As a young successor, what I have inherited is not just the land, but the “emotion contained in each and every strawberry.” We deliberately train the seedlings in harsh environments and harvest them at the moment their life shines brightest. This thorough approach promises a unique “peach-like texture” and “unforgettable aroma” that stimulates the sensibilities of professionals.
We are confident that what chefs seek is “ingredients with soul” that do not betray their skills.
As the final piece to complete your restaurant’s dish, we continue to refine the vibrant “Mitsunoka” strawberries.
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